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build a brand: niche & ideal students 

A practical workshop for yoga & wellbeing teachers to help you from confusion to clarity and confidence with what you do, who you help and how.

Saturday 16th October | 10:30-12:30 BST

Early Bird Discount available until 23:59 8th October use NICHEMEPLZ when you book! 

this is for you if...

You are a trainee, new or experienced yoga, pilates and wellbeing teacher who feels fed-up, confused or even a little lost with  their place in the yoga world & attracting the right kind of students to their classes consistently.

  • You struggle with identifying your unique style and authentic way of teaching - that thing that your students really connect with and what keeps them coming back

  • You say "I'll try a few niches and see what works" 

  • You are trying to appeal to everyone who is interested in yoga by...

    • Posting an asana pic and your schedule - asking people to book and hoping for the best

    • You feel rubbish when no one engages

  • You don't really know where you're going wrong, you compare yourself and feel like an imposter

  • You feel like you are shouting into the void 

  • Your strategy is scattergun and inconsistent - putting time & money into your marketing and not always seeing returns

  • You set up classes, chuck a few posts out and hope people turn up by magic

  • You teach lots of different styles in your own classes and studios and there’s no common thread through what you do

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what to expect

This interactive workshop will take you from confusion to clarity & confidence with the foundations of your yoga business.

You will hone in on your niche strategically and identify who your people are, how to authentically appeal & learn how to go about getting bums on mats in your classes...  & not waste energy, time or money doing it.


  • 2 hours of coaching with me in an interactive workshop - activities, tasks and Q&A portions throughout our time together

  • A recording of the workshop - yours to keep

  • A workbook for us to work through together


it sounds great but I'm not around on that date. Is there a catch up?

Yes! Everyone who books onto the workshop will get access to a recording and the workbook so you can catch up or revisit at any time. 

If you don't sign up, I will be making this available as a self guided learning option in early 2022. If you'd like to be in the loop - make sure you're signed up to my Teachers newsletter. 

is it suitable for trainees & other practioners like PTs, Pilates teachers?

Yes, this workshop is geared up and getting you set up with the right foundations of your brand and business. 

It doesn't matter what you teach or deliver, the process and content is 100% transferrable and will be helpful to any small business in the wellbeing space. 

when should I book to get the best price?

This workshop is the most cost effective way to work with me currently at £35 if you book before the end of the day on 8th October. 

There are limited spaces available, so if you love the sound of this and want to join - book early to guarantee your space. 

Prices will go up on the 9th October to £49.

I thought branding was colours, logos & fonts, right? how is this gonna help me?

Think of fonts, colours and logos like the finishing touches in a house - the paint, cushions and flooring. 

This workshop is about the foundations and bones of your work. The stuff that really gets you to connect with your people and communicate that naturally and authentically. 


If the foundations aren't right, the pretty stuff on top falls down. 

There is a part 2 to this workshop, which will be coming soon - where we will bring all of this work to life. My teachers newsletter is the place to be for early access and notification for this. 


Saturday 16th October

10:30-12:30 BST


£35 with Early Bird Discount Code NICHEMEPLZ

until end of day 8th October £49 Full Price

Newsletter Early Access Booking opens Friday 17th September