3 Marketing ideas for your wellness/yoga business that aren’t social media
Social media doesn’t equal marketing. There’s a whole wider world of ways to market your business, that arguably, are a lot more effective than posting and praying on Instagram.
Here’s my top 3 Marketing ideas for you to try:
Sweeten the deal for your current customers!
If your customers absolutely love your yoga classes, pilates sessions or PT work (or any other wellness, fitness sessions you offer) chances are they’re already telling their friends and family about you. So why not incentivise them to do that even more?
Word of Mouth (WoM) recommendations are hugely valuable - it’s an impartial person offering an opinion on someone’s work, which has value and weight. The more those recommendations are visible, it helps your credibility, expertise and authority which helps build the trust critical to converting eyes on your marketing into bums on the mats in your sessions.
Set up a referral program
Points for each referral and points = prizes (as Brucey used to say) Website platforms like Wix Studio offer you the option of adding this to your account as part of your package, so it’s all done for you.
Incentivise reviews on Google
Getting your clients to review you on Google is great, as it helps your SEO plus, it puts your ratings front and centre when someone is searching for a service like yours. It could be a raffle for a free session, a goodie bag or something else that’s a nice added sweetener.
create experiences
Experiences are a great way to get people into your world, having a taste your work, try something new and provides you with avenues to pursue marketing wise, too.
There’s good reason to give this a go with 85% of consumers being likely to purchase a product or service after attending a live marketing event. This type of event based, experiential marketing allows you to meet a lot of new people in a short time, have chats, answer questions and pop worries to rest.
Here’s how:
Partner up with local businesses
Partnering up with other complementary local businesses who you share a similar client base with you is a great way of spreading the love, reaching a new audience as well as making connections for you as a teacher/trainer.
Local Wellness events
Many areas have local health/wellness events where you could look to offer a demo, have a stall or offer mini treatments/services. You could even run a special offer to the people who are attending the event as well, if they then come along to your sessions or book in with you after.
The oldies but goodies that you’re missing or not doing enough of
If you offer an in person service, there is so much to be said for having proper signage and visibility in the area you teach.
I taught in a village hall for 6 years - had signage up, was in the village group every week talking about my sessions, had a page on the village website and the hall website… and people were still asking “does anyone know any local yoga classes” facepalm…
So, you need to be consistently screaming from the rooftops that you’re there.
Get a sandwich board sign and have it outside where you teach with a QR code/web address on it
Can you have a sign on the location information board?
Can you have a banner up permanently outside the space?
Have flyers in the local shops
Do a promotion flyer for the customers of local businesses and ask if you can always have some on their premises
Flyer all the addresses at least 2 x per year
Get in the Facebook group for the area and share weekly (or as often as you’re allowed)
Search for people asking for classes locally and respond with your details
All of these ideas are absolutely great, and ones that I know shift the needle in wellness businesses just like yours.
Let me know how you get on!
