viviana del mar studio
Big Brand Project
The Problem:
Viviana is a yoga teacher, painter & sculptor who fuses her passions of yoga and art together.
Viviana came to me without any branding in place, struggling to get her Yoga classes, Art Jam sessions & day retreats out there in a way that explained what she does, and felt like her.
The lack of branding was a barrier to getting classes visible, creating marketing materials and letting people know about her.
We got to work....
SOLVING THE PROBLEM
stage 1: the moodboard & brand direction
I curated a moodboard, pulling together inspiration from our conversations, strategic work & Viviana's vision for her business.
Art and yoga are both very creative activities, and people really surprise themselves when the come with open arms - leading us to the position of “Embrace Your Creativity”.
stage 2: Design
I presented two initial concepts: One a little more flowing, to take inspiration from the sea (Del Mar = Of The Sea), and a second option that is a bit more reminiscent of Viviana’s artist signature. After a couple of minor tweaks, you can see the final result here also.
Concept 1: Primary Logo
Concept 1: Horizontal Logo
Concept 1: Colour Options
Concept 1: Secondary Logo
Concept 1: Icon
Concept 2: Primary Logo
Concept 2: Colour Options
Concept 2: Secondary Logo
Concept 2: Icon
Final Design: Primary Logo
Final Design: Secondary Logo
Final Design: Icon
stage 3: final assets & handover
I then created the final pieces of the puzzle; a full set of social templates (dotted throughout this case study), containing textured backgrounds, just like Viviana’s canvases, plus a set of flourishy bits she can use, inspired by the motifs in her paintings.
I also delivered a full set of Brand Guidelines to keep Viviana on track, plus image guidance to bring her brand to life.
